Online marketing can be difficult for many associations. Some don't have the staff to do both the marketing and the technical maintenance of the website. Others may not have the experience, and since the field can change quickly, ideas that were once great may now be considered obsolete or horrible to implement. In this week's Association Debrief, we feature the latest news articles on online marketing for associations. We also include article about member benefits and value. Enjoy!
The Association Blog: News and Resources for Association Executives
In today's online marketing landscape, everyone needs to be a publisher, including associations and membership websites. People use social media to discover new content. Search engines love quality content, and will reward the best content with higher search result rankings. If you're not creating content and marketing your content, then how do you expect to reach both old and new members? This week's association marketing news roundup answers that question and shows you how to develop your memberships website around great content.