The Association Blog: News and Resources for Association Executives

How to Prevent Association Extinction: Association Success Stories

Posted by Janine Lucas on Feb 5, 2015 11:52:00 AM

In a previous post, we discussed why Millennials are the future of multigenerational membership. During our recent interview, Founder and President of Purposeful Hire, Inc, Shira Harrington, shared the key to helping associations grow and thrive amidst a rapidly changing landscape. A few of the membership-reviving techniques she offered included: (1) focus on career advancement; (2) re-think the business model; (3) time is money—offer to free some up; (4) diversify by segmenting; and (5) get with the times.

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Topics: NextGen Members, Multigenerational Members, association management, Shira Harrington

Millennials as the Future of Multigenerational Membership

Posted by Janine Lucas on Dec 10, 2014 6:30:00 AM

Is membership a dying business? We recently sat down with Shira Harrington, Founder and President of Purposeful Hire, Inc, and asked her this question. Shira, who has been recruiting for associations in the DC area for the past 20 years, has seen the changes associations are experiencing with multigenerational members (or lack off) and deeply understands the surmounting troubles facing them.

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Topics: NextGen Members, Multigenerational Members, association management, Shira Harrington