The Association Blog: News and Resources for Association Executives

How Organizations Can Win at Social Media

Posted by Carrie Kolar on May 10, 2016 5:00:00 AM

social_media_for_associations.jpgSocial media wears a lot of hats. It can be used in fundraising, marketing, member engagement and more. A well-executed social media strategy can return fabulous results for the organizations that are willing to put in the legwork and time required to build a great social media presence. In this week’s Association Debrief, we take a look at how organizations can win at social media.

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Topics: social media

How to Use Social Media to Connect with Your Members

Posted by Carrie Kolar on May 5, 2016 5:00:00 AM

In case you hadn’t noticed, social media is huge. Just about everyone is on one platform or another, and that includes your members. Social media offers a range of platforms that you can use to inform, engage and connect with your members on a regular and personal basis, and if you’re not using these tools to engage members and show prospective members what your organization is all about, you’re seriously missing out. Here, we give you a snapshot of the most common social media tools available and how you can use social media to connect with your members.

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Topics: social media

Tips on Maximizing Social Media Marketing for Organization Success

Posted by Carrie Kolar on Jul 3, 2015 8:05:29 AM

In the list of technologies that are important for membership-based organizations, few rank as high as social media. Social media, in its various forms of Twitter, Facebook, Instagram, and others give organizations a way to connect and engage directly with their members and inform their members about current and upcoming events. However, membership organizations can struggle with knowing exactly how to utilize social media for maximum benefit. In this week’s Association Debrief, we take a look at how you can go about maximizing social media marketing for organization success.

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Topics: association debrief, social media, marketing for associations, member recruitment, membership marketing, marketing, association marketing

2015 Social Media Goals for Association Recruiting

Posted by Carrie Kolar on Jun 23, 2015 6:30:00 AM

Social media is currently the fastest-growing way to connect with people. Hundreds of millions of people are on social media, which encompasses platforms like Facebook, Twitter, LinkedIn, Pinterest, SnapChat, and more. A lot of organizations know that social media is important, but some may not know why it is so important, or how organizations can use social media to increase membership and engagement. Organizations can use social media to increase their membership in a number of ways including; getting their message and information to a broader population, engaging directly with potential members, generating interest by providing value in their social media content, and integrating their social media audience to get a greater turnout at events and increased member sign-up. This method can also be called Attract, Engage, Leverage, and it is a powerful tool to increase membership for your organization.  We detail three social media goals for association recruiting in 2015.

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Topics: social media, marketing for associations, member recruitment, recruiting young members, association marketing

Social Media Marketing, Your Website and Other Association News

Posted by Allison Reilly on Aug 27, 2014 8:00:00 AM

What is your organization's purpose? The new trend in the association and non-profit world is to identify the organization as a "for purpose" organization, because "non-profit" just sounds awkward. No other industry or for-profit business identifies themselves in a way that describes what they aren't. Instead, they talk about what they are and what they stand for. This week's Association Debrief includes articles that will help your association communicate your purpose to the rest of the world, whether it's through social media, online marketing, or through a media or donation pitch. Your association isn't about not making money. It's about something much greater, and it's that much greater something that gets people to become members and donors.

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Topics: public relations, social media, marketing for associations, member recruitment, recruiting young members, association marketing

Social Media Marketing and Other Hot Association Topics

Posted by Allison Reilly on Jul 2, 2014 1:46:00 PM

Normally, our association news roundups feature a central theme, such as membership engagement, association marketing, or sponsorship management. Although we do have two great social media marketing articles for you this week, this week's news roundup also features topics that are the "talk of the town," such as the Hobby Lobby case and working with a marketing or web development agency. Essentially, there's something here for everyone in every type of member-based organization to enjoy.

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Topics: membership and marketing solution, association debrief, social media, marketing, association industry

Social Media, Online Marketing, and Other Association News

Posted by Allison Reilly on Jun 25, 2014 8:00:00 AM

This past week featured lots of great content about social media marketing and online marketing for associations. We've tried our best to cover the basics of content marketing here on our blog, but we can't cover everything, even though we plan to touch upon many of these topics in the coming months. In the meantime, here are the best and most informative articles on association marketing from the past week.

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Topics: internet marketing, content marketing, social media, marketing for associations, inbound marketing, association marketing

Association Marketing: Engagement, Social Media, and Other News

Posted by Allison Reilly on Apr 22, 2014 8:00:00 AM

Association marketing never ends! Nearly every modern marketing tactic isn't a campaign where you can just do it once or for a few months. Your website and social media certainly don't work that way, where you can just set up your domain names and your profiles and that's it. Many marketing tools and tactics need to be done every day, or almost every day, in order to be effective in recruiting members and keeping them engaged. This week's news roundup offers great help on association marketing, specifically in those areas.

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Topics: member engagement, association debrief, internet marketing, social media, marketing for associations, association marketing

Social Media Strategy, Newsjacking, and Other Association News

Posted by Allison Reilly on Mar 11, 2014 8:00:00 AM

Like it or not, social media is here to stay and social media isn't just for young kids either. Social media is a critical part of your association's online presence and your association marketing. Fortunately, learning and using social media doesn't have to cost money. It just takes time, effort, and the willingness to improve your skills. This week's association news roundup focuses on social media and online communication in general.

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Topics: association debrief, social media, member communication, membership marketing, twitter, association marketing

Association Marketing News: What You Need to Know for February

Posted by Allison Reilly on Feb 4, 2014 8:00:00 AM

February is the shortest month of the year, and to make the most of those 28 days, you need to be aware of the latest changes, strategies, and association marketing news. This week's Association Debrief increases your awareness by outlining what you ought to know for the month and ways you can prepare your association for the coming months. When it comes to association marketing, you don't necessarily want to be outdated or old-fashioned, do you now?

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Topics: member outreach, member engagement, association debrief, internet marketing, content marketing, social media, association marketing