The Association Blog: News and Resources for Association Executives

Bright Ideas for Displaying Sponsor Logos on Your Membership Website

Posted by Lamees Abourahma on Jul 7, 2015 6:30:00 AM

Your sponsors are most important for the financial health and stability of your membership organization. They are a major revenue source for funding your activities and keeping your organization alive. You need to keep them interested and engaged in your organization. In return, you need to provide them a decent value in exchange for the support they provide your organization and members.

What is the best value proposition sponsors want? They want visibility, they want credibility, and they want business opportunity. You are best positioned to provide these value propositions to sponsors because you posses the great asset of a membership; make your sponsors highly visible to your members through your events, your member communications, and your marketing channels, particularily your website.

In this article we show three different bright ideas for displaying sponsor logos on your membership website and providing them visibility. A couple rues of thumb:

  • add the logos onto prominent pages on your website: home page is typically the most visited page; however, you can use your website analytics tool (e.g., Google Analytics) to determine what the most visited pages are.

  • the best option would depend on different factors including how many sponsor logos there are (eg, including 5 sponsor logos on a website is different than including 50) 
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Topics: sponsorship, sponsormanagement

Fundraising Tips, Email Marketing Insights, and More Association News

Posted by Allison Reilly on May 27, 2014 1:10:00 PM

Fundraising and email marketing go hand in hand, since associations may use email marketing as a way to recruit new members, to encourage members to renew their memberships, or to ask the email list to donate or to sponsor an event. This week's Association Debrief focuses on fundraising, marketing for associations, and how these two concepts are exclusive. When associations are fundraising, they are marketing themselves as well. And, every marketing opportunity is also an opportunity to recruit a new member or to turn someone into a recurring donor.

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Topics: funding, fundraising, email marketing, association debrief, marketing for associations, sponsormanagement, association marketing

Member Engagement, Sponsor Engagement, and Other Association News

Posted by Allison Reilly on May 20, 2014 8:00:00 AM

The simplest definition of engagement that I could find is "any action a consumer takes with your content." Of course, associations would replace "consumer" with "member" or "sponsor," but the point is that the person isn't engaged if s/he doesn't take any action. How do you get your members and sponsors to take action, and to take the action you want, versus hitting the "unsubscribe" button or rejecting your sponsorship proposal? This week's Association Debrief is all about answering that question.

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Topics: member engagement, association debrief, membership solutions, membership management, sponsormanagement, engaging association leaders

Challenges of an Association: Donors, Marketing, and More

Posted by Allison Reilly on May 6, 2014 8:00:00 AM

Two major challenges of an association are donor management and association marketing, as these two challenges are never-ending with obstacles that shift from time to time. In this week's Association Debrief, we are sharing a few of the latest articles on these challenges, offering fresh advice on how your association can overcome these challenges and handle their obstacles before they change.

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Topics: funding, non-dues revnue, donor management, association debrief, marketing for associations, sponsormanagement, marketing

Organization Management: Association Events and Funding

Posted by Allison Reilly on Apr 24, 2014 8:00:00 AM

In our last edition of Bright Association Press, we focused on member recruitment and retention. Although these two topics are critical for an association's success, an association also needs to be well-run and coordinated so members don't feel they are a part of something that is, well, falling apart. In this edition of the Bright Association Press, Andy Campbell, director of programming with the Columbus Metropolitan Club, discusses his involvement in organization management, particularly with association events, association funding, sponsor management, and more.

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Topics: funding, public relations, sponsormanagement, association events, managing association events

Association Fundraising, Membership Marketing, & Other News

Posted by Allison Reilly on Mar 4, 2014 8:00:00 AM

Membership marketing and association fundraising are two hot topics for associations right now. Many are wondering how to engage young professionals, and how to get them into the organization as older professionals begin to retire and leave the membership base. With the change in membership, fundraising and sponsorships are also critical. Sponsor management, and even who sponsors are and how they help an association, may change as well. This week's news roundup addresses these two hot topics.

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Topics: member engagement, member communication, member recruitment, sponsorship, member retention, sponsormanagement, membership marketing, association marketing

Membership Marketing and Donor Management

Posted by Allison Reilly on Feb 18, 2014 8:00:00 PM

Without members and donors/sponsors, your association wouldn't exist. Membership and donor management are much more than keeping you databases up-to-date and trying to grow them as much as possible. Membership marketing and donor relationships are also about choosing the right members and donors so that they benefit each other and improve the association experience of the other. This week's Association Debrief will help you improve your membership marketing and sponsor relationships for the coming year.

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Topics: funding, donor management, association debrief, membership management, sponsormanagement, membership marketing, association marketing