It’s no secret that sponsorships can be a magic bullet for your association. The support of sponsors can mean the difference between success or failure for events, meetings, conferences and overall association activities. In this week’s Association Debrief, we take a look at how sponsorships speed association success.Read More
The Association Blog: News and Resources for Association Executives
Your sponsors are most important for the financial health and stability of your membership organization. They are a major revenue source for funding your activities and keeping your organization alive. You need to keep them interested and engaged in your organization. In return, you need to provide them a decent value in exchange for the support they provide your organization and members.
What is the best value proposition sponsors want? They want visibility, they want credibility, and they want business opportunity. You are best positioned to provide these value propositions to sponsors because you posses the great asset of a membership; make your sponsors highly visible to your members through your events, your member communications, and your marketing channels, particularily your website.
In this article we show three different bright ideas for displaying sponsor logos on your membership website and providing them visibility. A couple rues of thumb:
- add the logos onto prominent pages on your website: home page is typically the most visited page; however, you can use your website analytics tool (e.g., Google Analytics) to determine what the most visited pages are.
- the best option would depend on different factors including how many sponsor logos there are (eg, including 5 sponsor logos on a website is different than including 50)
Nearly every association has membership solutions to offer, but that doesn't mean every one of those solutions work. In this edition of the Bright Association Press, Andy Campbell, director or programming with the Columbus Metropolitan Club, shares member solutions that work for them and maybe work for you. In our interview, Campbell discusses how this civic organization developed its corporate membership plan, retains its members, and other membership solution tips. The association has a 2-5% yearly growth rate in its member base, and is on its way to its 1000th member. So, Campbell and the Columbus Metropolitan Club know a thing or two about great membership solutions.
Membership marketing and association fundraising are two hot topics for associations right now. Many are wondering how to engage young professionals, and how to get them into the organization as older professionals begin to retire and leave the membership base. With the change in membership, fundraising and sponsorships are also critical. Sponsor management, and even who sponsors are and how they help an association, may change as well. This week's news roundup addresses these two hot topics.
Membership organizations are facing all sorts of pressures in today's still depressed economic climate. Your base of support has to come from inside and outside of the group. While membership is still essential to a thriving organization, getting help from partners, vendors and sponsors is also critical.
One of the most frequent requests we get from associations is a way to provide value to their supporters (both members and sponsors) through their website. As a professional association, your supporters are significant to the financial well-being of your organization, which is important for your growth and even survival. So how do you use your website to shine the light on your sponsors (and members), and provide them with value to justify their investment in your association? Here are a few ways other organizations accomplished this through their websites.