Your website is the face of your association, and in addition to keeping its content up to date, you want to keep your website design modern by incorporating new technologies that make your site more user-friendly and technologically relevant. However, due to the constant innovations in website design and technology, it can be difficult for associations to keep up. To help you identify the features and trends you can use in your website, we’ve gathered the 10 best website design practices for associations.Read More
The Association Blog: News and Resources for Association Executives
Websites are the public face of an organization, and should at the very least give visitors the information they need to learn about the organization and join. Websites for membership organizations, however, should go a step further and act as a meeting place for members, where they can find each other, interact, and learn about the extent and reach of the organization. There are a number of ways to ensure that your website performs this function, from enabling mobile visitors to adding member directories, location services, and more. Here, we offer six ideas to enhance ways your members use your membership site.Read More
Choosing your website platform can be difficult, particularly for membership-based organizations. The platform must have the functionality you need and fit the requirements of your organization without breaking the bank or becoming unwieldy. Some membership-based organizations create their websites on a platform such as Wordpress before realizing that they need membership-based functionality that the main Wordpress platform does not provide. In this case, the organization has two strong options: (1) expanding the functionality of the Wordpress website by adding plugins, or (2) moving the existing website to a membership-based software.
Here, we examine these best options for transforming your existing Wordpress website into a member-friendly website.Read More
There are a lot of mediums that your members can use to interact with your organization. They can email, call, talk face-to-face, interact on social media...the list goes on. However, no matter how many ways your members can reach out to your organization, the fact remains that your website is your primary interface with your members. Because of this, it pays to make sure that your member’s interaction with your website is as seamless and hassle-free as possible. This will go a long way towards keeping your members happy with your organization and their experience. Here, we give you the five key ingredients of a friendly membership website.Read More
Your website is your organization’s public face, engagement hub, marketing machine, member source, and more. Your website can add immense value to your organization through brand development, strategic marketing, and member engagement, retention, and commitment. In this week’s Association Debrief, we investigate the key ways websites add value to organizations, associations, and their members. As well as how to get the most value out of your website.Read More